FEEL
INDUSTRY—Beauty
SCOPE OF WORK—Brand Strategy, Trend Forecasting, Marketing Strategy, Brand Art Direction, Product Architecture, Consumer/Product Strategy Insight
CLIMATE ACTION NOTES—100% PCR Vessels, 100% Recyclable Aluminum Tubes, Eliminated Secondary Packaging to Reduce Impact
YEAR—2023
AWARDS—
SHORTLISTED FOR 2023 PENTAWARD
GDUSA AMERICAN GRAPHIC DESIGN AWARD, 2023
Streamlined, playful and vibrant — the Feel packaging was designed with Gen Z in mind. Iridescent, metallic, surprising colour combinations and reflective surfaces bring a surreal take to the skincare category. Strategically designed to break convention in an otherwise subdued category and bring a future forward vibe to consumers entering the beauty category looking for their aesthetics to be mirrored back to them through the packaging.
To create a foil effect, we printed on a metallic BOPP label substrate and laid down a CMYK print without using foils. For the aluminum tubes, we harnessed the metallic surface of the aluminum and printed bright Pantones to recreate the look of foil. The typographic layouts and treatment are designed in contrast to the futuristic colour palette providing a sense of reputability and efficacy through a prescription style type set.
We strategically eliminated the secondary packaging to reduce environmental impact while the vessels and closures are made with PCR plastic and are recyclable to reduce virgin plastic use. The tubes are made from infinitely recyclable aluminum with aluminum caps to eliminate plastic.
Our branding, packaging and art direction services are available for hire in Vancouver, Canada and internationally.
